Teva Biomed

Client | Teva Pharmaceutical Industries
Location | Israel

For Teva’s MIXiii pavilion, Identity designed an innovative, huge multi-faceted cube – the “Teva Cube” – composed of 60 plasma screens. It presented the Teva brand through spectacular typography and animations. In addition, each of three smaller “cubes” served as an interactive station, depicting the power of Teva. The pavilion also included a unique lecture area, where experts presented the latest developments in their fields.

In cooperation with Telemedia Special Presentations