HOT Store

Hot's chain of stores demonstrates optimal use of limited space. The small area of the stores requires the application of an overall design concept, which combines interior architecture and the use of advanced technological means to convey content, in order to make them attractive and inviting.

The central axis in the stores is a sophisticated system of screens, which allows for a dynamic flow of content and information from the end of the store to the door. The screen system is controlled by an accelerator, which is located at the end of the store, and the dynamic movement of the contents in and out, invites the customers to the store and provides them with information about the variety of the company's worlds.

The point of sale complements the overall design concept, and emphasizes professional and efficient service and a quick buying experience. The system provides a design solution for small stores, and due to its success, it is being implemented in more stores.

Photography Ella Faust