Peugeot

The Peugeot concept store, established in Ramat Aviv Mall, was part of an innovative marketing concept. For the first time, a store was opened to sell vehicles inside a shopping mall, and this was to promote the sale of one of the company's models, which was offered at an extremely low price for a limited time. The store was meant to close within six months, and the design concept we created for it emphasized the one-time opportunity and the ease with which the car can be "picked" off the shelf.

The sales stand was adjusted to the store's marketing concept, creating an unusual shopping experience in the world of vehicles. To the simplicity and immediacy conveyed by the sales counter and the tall bar stools, was added a unique development by the studio's technology department, which continued the sales line implemented in the store - a kind of "wink" of the car, which flashed before the customer's eyes during the conversation with the sales representative, and immediately disappeared.

Photography Ella Faust