Teva Pharmaceutical
Size of space | 800 sq. meters
Planning, design and construction | Hataasiya
Opening | 2011
Visitors Center Manager | Anat Alkrif
Steering Committee Director | Merav Avigdor, Corporate Ecology Manager
Teva-Tech is the flagship plant of the pharmaceutical giant’s chemistry division, responsible for producing raw materials for the pharmaceutical industry. We created a visitors center that enables visitors to trace the creation of medicines and how they work in the human body.
Suited to the general public, the visit takes them through a variety of activities, experiences and interactive games. These include a visit “inside” a giant accelerator that simulates the ones used in creating the active ingredients of drugs; digital microscopes that enable them to explore the chemical structure of active ingredients; and an interactive gyro-table that demonstrates the stages of a medicine’s development, production and distribution. At the end of the visit path, a 3D movie describes the processes that occur inside the body from the moment a drug is ingested.