The 1000
Space size | 400 sqm.
Opening | September 2020
CEO | Adi Brook
Project Manager | Iron Shabtai
Head of Marketing | Marina Redlinger
The 1000 Visitor Center was designed to serve a dual role: as a visitor and sales center serving the 1000 admin. and as a knowledge and content center available to developers who have purchased plots and real estate in the 1000 district.
The innovation of the visitor center is evident from afar, thanks to the exceptional architecture of the building, which was designed in the shape of the master plan imprint of the entire 1000 and is constructed as a polygonal shell made of architectural-like pixels.
The innovation continues inside the building, where the latest technology is used to create an accurate visiting experience, which opens with the screening of a short film that takes viewers on a global and fascinating journey into future urban life. The film combines interviews with international architects and city planners who present to the viewer their perceptions and vision regarding the best way to plan and build the cities of tomorrow.
The experience continues with a spectacular video-mapping screening over a large 3D model of the 1000 which provides a brief, rhythmic and capturing overview of the benefits of the district. At the end of the screening, visitors may access personal research stations that allow them to deepen their knowledge of the district and the project.
Innovative sales tools developed for the Visitor Center have been built in an integrative manner that allows entrepreneurs to embed relevant content that supports their sales processes.
The work was carried out in collaboration with the Rishon LeZion 1000 Administration.