The Tzalmania in Beer-Sheva

In the old city of Be'er Sheva, we planned the Tzalmania Museum - the first camera museum in the
Negev.
This is the vision of Goel Drory - photographer, curator and collector of magnificent photographic
treasures.
The museum was built inside a beautifully restored building.
It is a living museum that combines a changing gallery for the photographic arts, a permanent
exhibition of cameras and photographic accessories designed as a modular unit that can be updated,
and a workshop space that invites the residents of the city to get to know and experience the world
of photography.
In planning, we combined the company's capabilities in the field of design together with our deep
understanding of making content accessible to the general public.
The building that from the first moment evoked nostalgic feelings in us, required us to observe and
internalize its construction materials, so we could accordingly create a design that spread over its
walls, ceiling and even its floor on which we combined animated black and white video projections
with the help of mini projectors placed inside the bases of the wall display units.